Why are Linchpins crucial in small businesses

By Azura

One of my friend (and mentor) has always been a Linchpin, an artist, as Seth Godin would call him. He is currently an entrepreneur and has developed and worked on different businesses and industries always pushing the boundaries.

But prior to his journey into entrepreneurship, he was a linchpin in the companies he worked for. He always brought something new and exciting into the companies: into the industries.  Customers, suppliers, and co-workers had a connection with him (they were happy to work with him); yet higher management and business owners ofter overlooked his role in the company. So every time he left a company, that company would have a significant loss in production or sales. So, one would think that management and business owners would learn the importance of linchpins once they lose one. But that is often not the case. 

Why Do Business Owners do not see the importance of maintaining and nurturing these type of employees? 

For my observations: 

  • They assume that these employees are happy with the treatment and the circumstances they are. They are great at producing and making things happen; thus, they are happy with the jobs. So continue with the current treatment 
  • These employees will become a threat if they start working for the competitions so business owners limit this employee’s growth in the company. 
  • The business owners do not see a direct correlation between the linchpin performance, projects, and actions and the business’ increase in production and sales. They will only see the effects once the linchpin is no longer working for them. 

Why are Linchpins crucial in small businesses? 

They are often drivers. They drive customers to your businesses. They are the ones that your audience are talking about. They are the people that connect your business with the target market. In most cases, they are the initiators of change and innovation; changes that will make any business succeed in the long run.