Why are Linchpins crucial in small businesses

By Azura

One of my friend (and mentor) has always been a Linchpin, an artist, as Seth Godin would call him. He is currently an entrepreneur and has developed and worked on different businesses and industries always pushing the boundaries. But prior to his journey into entrepreneurship, he was a linchpin in the companies he worked for.…

Small Companies & Linchpins

By Azura

In the “Linchpin” by Seth Godin, Seth lays out, explains and illustrates the importance of linchpins. He states that people should strive to become linchpins and companies should value these individuals. In fact, he states that companies’ success depends on these individuals; and these individuals, or artist as he calls them, are key components of…