Companies’ Linchpin

By Azura

Linchpins & Companies By Azusa Cheng In the Linchpin by Seth Godin, he layout, set up, and explains the importance of Linchpins in a company. In fact he put emphasis in the creation and the cultivation of these linchpins. Seth states that linchpins are the future of any company.  But given my experiences with companies…

Why are Linchpins crucial in small businesses

By Azura

One of my friend (and mentor) has always been a Linchpin, an artist, as Seth Godin would call him. He is currently an entrepreneur and has developed and worked on different businesses and industries always pushing the boundaries. But prior to his journey into entrepreneurship, he was a linchpin in the companies he worked for.…